Wikinomics

The premise of Wikinomics is simple: the more your company lets outsiders in, or even turns the company over to the masses, the more new ideas are generated, the more new products are developed, and the more problems are solved.

Sage journals online:
Wikinomics and its discontents: a critical analysis of Web 2.0 business manifestos

José Van Dijck
University of Amsterdam, the Netherlands, j.van.dijck@uva.nl

David Nieborg

University of Amsterdam, the Netherlands, D.B.Nieborg@uva.nl

'Collaborative culture', 'mass creativity' and 'co-creation' appear to be contagious buzzwords that are rapidly infecting economic and cultural discourse on Web 2.0. Allegedly, peer production models will replace opaque, top-down business models, yielding to transparent, democratic structures where power is in the shared hands of responsible companies and skilled, qualified users. Manifestos such as Wikinomics (Tapscott and Williams, 2006) and 'We-Think' (Leadbeater, 2007) argue collective culture to be the basis for digital commerce. This article analyzes the assumptions behind this Web 2.0 newspeak and unravels how business gurus try to argue the universal benefits of a democratized and collectivist digital space. They implicitly endorse a notion of public collectivism that functions entirely inside commodity culture. The logic of Wikinomics and 'We-Think' urgently begs for deconstruction, especially since it is increasingly steering mainstream cultural theory on digital
culture.

The wall street journal:
The institution that has most resisted new ways of doing things is the biggest one of all: government. This is about to change, with public-sector bureaucracies the new target for Web innovators. These include Don Tapscott, the business-strategy consultant who, with his New Paradigm consulting colleague Anthony Williams, in 2006 popularized Web 2.0 with the bestselling "Wikinomics: How Mass Collaboration Changes Everything."

Mr. Tapscott's next research project is called "Government 2.0: Wikinomics, Government & Democracy." Its participants include the Office of Management and Budget. The goal is to use Web-based collaboration to "reinvent government."

If this sounds fanciful, here's a quick refresher on these new Web tools, and why government makes an excellent prospect for change.

The Wikinomics book tells the über-anecdote of a Toronto gold mining company, Goldcorp, whose in-house geologists were no longer able to estimate the location of gold on its properties. The company decided to publish its geological data, previously considered confidential intellectual property. This "open source" approach solicited outsiders to suggest where to prospect. Contestants applied disciplines including math, physics, computer graphics and even military strategy. Goldcorp converted about a half million dollars in prize money into billions of dollars in found gold.